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Alex Branning - Your Marketing Coach

Alex Branning, Owner of Branning Group, a digital marketing agency located in Redding, California, is here to share his wealth of knowledge when it comes to online marketing.

Jul 13, 2018

FIRE UP FRIDAY! It's International Fries Day!

Fries are the upsell, the thing you include to raise the profit of the order

Don't shut down when you close the sale; there's still more work to do!

  1. Order "Bump": offer something to include their core product (worksheets, web site hosting)
  2. Order Upsell: offer something similar to the core product (car-to-home insurance,
  3. Service, Support or Strategy: offer service or support that's beyond their expectations and charge for it
  4. Affiliate Offer: recommend a product that will help them, whether or not it's related to the core product
  5. Networking / Connections Offer: bring them to meet your power partners