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Alex Branning - Your Marketing Coach


Alex Branning, Owner of Branning Group, a digital marketing agency located in Redding, California, is here to share his wealth of knowledge when it comes to online marketing.

Dec 3, 2018

I want to talk to you today about how to use stories in your marketing. Stories are so powerful and when you use them correctly, it feels authentic, it really helps to sell what you're doing and it gets the user to take the next step.

A saying that really changed my approach is "Facts tell. Stories sell." For a while, my conversion rates were terrible. After talking with my business coach, Eric Lofholm, I realized that I needed to incorporate stories more into my sales. Then, I realized how powerful stories really are! As soon as I incorporated stories into my sales, I started selling more right away!

Stories Are Powerful! Stories close the deal.

In this podcast, I also pull on some experts like Ray Edward, Donald Miller, and Grant Cardone. They have some great material out there about how to tell stories, building your story brand, and how to close more deals!

1. You can use stories in your social media posts
2. If you aren't already, you need to be using Instagram Stories and Facebook Stories
3. Stories can be used powerfully in webinars

Finally, stories are great, but you have to have a powerful call to action at the end of the story.

In this week's podcast we dive deep into everything with stories and have the end goal of making more sales with our story telling.